The Sony ELCMVS01 Live Production Control Software Package is designed for use in automated news broadcasting. The system consists of a suite of software, computers, operation terminals, and control panels that are optimized for the specific needs of a live broadcast environment. By leveraging the program sequence information already contained in the station’s NRCS (Newsroom Computer System), the system is able to tightly choreograph the news production by controlling the production switcher, playback servers, electronic graphics, camera robotics, audio console, and other devices. The result is increased efficiency and consistency of the broadcast look and feel.